The charity was launched in October 2007 and, with the backing and support of celebrities, including Jeremy and Francie Clarkson, the Royal Family, the media and countless ordinary decent people, it has raised over £1m a month since then.

Help for Heroes is strictly non-political. We have no affiliation with any political party and we do not endorse the use of our name for the promotion of any political viewpoint. The money that we raise at Help for Heroes is used to support wounded Servicemen and women of every colour and creed and we strongly oppose any individual or political party who believes otherwise, and those who seek to use the charity’s name for their own political gain.

Smart Turnout supports both Help for Heroes and the Army Benevolent Fund. We donate 10% of all Help for Hero and Army Benevolent fund items to the charities. We are keen to support both charities as much as we can. So please have a look at our collection of Help for Hero and Army Benevolent items and do your bit here.